How to create killer Headlines - How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business 

" How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business " 

by Yanik Silver InstantSalesLetters.com 

Did you notice the title for this article? 

Of course, it's a headline. That's right and it uses a shop-worn classic format which still continues to amaze me with its power. Just 2 simple words... 

"How To..." Stick with me on this, I know it sounds too easy. 

The simple, lowly "How to" headline is still tops in my book for simplicity and effectiveness. You really cannot go wrong with it. The 'how to' headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great! 

In fact, using the 'how to' formula is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person. 

Here are a couple of winning examples to get your juices flowing: 

How to Collect from Social Security at Any Age 

How To Get FIVE Money-Making Web Sites In 29 Minutes Or Less...Without Spending A Fortune! 

How to avoid the biggest mistake you can make in building or buying a home 

How to cruise the world for $19 a day 

How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas) 

How To Win Friends And Influence People 

How to make your car invisible to radar and laser! 

How to make your computer as easy to use as your telephone 

How to fix cars 

Check out the last winning headline on our list - "how to fix cars". I mean it really can't get any simpler than that, but it works...and it works big time! 

Now here are a few "how to..." headlines you can plug-in and use right away when brainstorming: 

=============== 
"How to" Formulas
=============== 

How to get ____________ 
How to have __________ 
How to keep __________ 
How to start __________ 
How to begin _________ 
How to become ___________ 
How to improve your _________ 
How to develop _____________ 
How to get the most out of _____________ 
How to avoid ________________ 
How to end ________________ 
How to get rid of _____________ 
How to conquer _____________ 
How to enjoy _______________ 
 

Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples: 

A strange accident saved me from baldness 

How a strange accident saved me from baldness 

Which one is more compelling? I think you'll agree #2 does the trick. And that one is a winning headline used over and over. 

Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the 'how to' 

Here's HOW TO... 

Discover HOW TO... 

If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more 

All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site! (Jonathan Mizel) 

I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul) 

Ohio man discovers the secret of HOW TO escape the American Rat Race 

Or if you still want to change it up a little - just use "How you..." or "How I..." like these winning examples: 

HOW I earn my living in 4 hours a day 

HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again (Craig Proctor) 

I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go. 

Now here's where you can find the other two best headline formats: 

Check them out at the two links below. Please go read them right now, and be sure to subscribe to Joe and Bob's ezines - they're both awesome! 

Click here for Bob Serling's best headline format: http://www.BreakoutBusiness.com/topheadlines.html 

Click here for Joe Vitale's best headline format: http://www.mrfire.com/headlineformats.html 

----- 
To get even hot and powerful marketing advice from Yanik - just send a blank email to: instantletters@getresponse.com 

You'll start receiving the Surefire Marketing Secrets Ezine filled with all-new, 100% original marketing tips and strategies to skyrocket your sales! You can unsubscribe at anytime -- but you won't need to beacause of reader comments like these: 

"This is a great ezine. 93% of the others I receive are a waste of time and I barely read them. I read this with interest all the way through." - Bob Bly Author of more than 50 books including The Advertising Manager's Handbook, Business-To-Business Direct Marketing, and The Copywriter's Handbook http://www.bly.com 

Plus, you'll immediately get Yanik's special 3-part mini-course "7 Direct Mail Secrets Guaranteed to Create A Stampede of New Business". 

Copyright 2002 by Yanik Silver All rights reserved, Just 28-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites...and he's only been online full time since February 2000! He is the author and publisher of several best-selling marketing books and tools including: 

www.InstantSalesLetters.com 
www.InstantInternetProfits.com 
www.InstantMarketingToolbox.com 
www.33daystoonlineprofits.com 
www.WebCopySecrets.com

Yanik specializes in creating powerful systems and resources for entrepreneurs to enhance their businesses. When away from the office Yanik enjoys playing beach volleyball, ice hockey, skiing and working on his terrible golf game. 

   
Article and Report Index- Sales Letter Writing

Below are some more interesting articles and free reports about writing effective sales letters. Read and enjoy them. Remember we also offer free advertising for 30 days at Venister Classifieds. Click here to post your free classified ad right now. If you're interested in software for writing sales letters and ad copy automatically, we recommend either the Instant Sales Letter system or the Push Button Sales letter software. We currently use both and they are very effective indeed. Click for Instant Sales letters or grab your Push Button Sales Letter software here.

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How to create killer Headlines-How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business

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Last Updated Saturday Jul 04, 2009 @ 5:16 PM