Ad writing Tips: 15 Dos and Don'ts For Writing Powerful Mail Order Ads |
15 Dos and Don'ts For Writing Powerful Mail Order Ads2. THINK POSITIVELY. Your copy (message) must show enthusiasm. If you feel your product (or service) is "so-so" or average, forget it. Your lack of excitement will show and may give the reader "second thoughts". 3. BE HONEST. Remember the Golden Rule. Don't exaggerate or make false claims. never make promises you can't - or don't - expect to keep. There are laws against "false" and "misleading" advertising. 4. KEEP COPY SHORT. Sum up the entire message in as few words as possible. Remember, if you use less words, the type will be larger. 5. COME TO THE POINT. Say what must be said and no more. Don't oversell! Excessive unimportant words will diminish the power of the sales pitch. 6. USE SHORT SENTENCES to add excitement and hard-sell "clout"! 7. KEEP COPY SIMPLE. Don't try to impress upon the reader that you went to school. Use common, ordinary, everyday "correct" English. 8. DON'T BE CUTE OR CLEVER. If you feel you have a flair for writing comedy, don't reveal this latent talent when writing ad copy.. Very few wish to place an order with a comedian or clown. 9. STUDY THE COMPETITION and try to be different and imaginative. Look for a new "approach" or "angle". Copy-cats are seldom well-like. 10 DON'T ASK QUESTIONS that cannot be answered in a positive manner. As example, don't ask "Do you want to quit smoking?" (Some may not!) It is better to say something like "You can quit smoking!" 11. AVOID EXPRESSIONS THAT MAY OFFEND. Don't try to be "folksy" by using regional expressions. Also, stay away from slang expressions. 12. STRESS THE BENEFITS of your service or product. The public is more interested in how they will personally benefit, i.e., will they earn more money, or become more popular, or healthier, or younger looking, etc. Remember to always sell the "sizzle" instead of the steak. 13. INVOLVE THE READER. Don't be afraid to use the word "you". While your ad may be read by many thousands, you are not addressing a huge stadium full of people. Instead, you have a "captive" audience...your ad is being read by one lone individual at a time. 14. DON'T CONFUSE THE READER. A small ad should promote a SINGLE item only..and never two or more. 15. BE CONCISE. Tell your reader EXACTLY what he is getting for his money, and EXACTLY how to order your product or service.
Below are some more interesting articles and free reports about writing effective sales letters. Read and enjoy them. Remember we also offer free advertising for 30 days at Venister Classifieds. Click here to post your free classified ad right now. If you're interested in software for writing sales letters and ad copy automatically, we recommend either the Instant Sales Letter system or the Push Button Sales letter software. We currently use both and they are very effective indeed. Click for Instant Sales letters or grab your Push Button Sales Letter software here. Ad
Copy Writing - How To Write Irresistible Ad Copy
More articles at Home business tips :
MLM Secrets :
Starting your own Business -Home Base Business :
Sales Letter Writing
: Letter Of Resignation
: Sample Of Letter Of Resignation
: How To Make Resignation Letter
Last Updated Thursday Dec 04, 2008 @ 1:57 PM
|